| Overview: There are three ways to get a business audience to like you: make them feel good; get them interested; and get them to trust you.
To get them to feel good, you need to build a rapport with them so that they feel involved in what you have to say. To get them interested, you need to present material that is interesting, relevant and well delivered. To get them to trust you, you need to listen to them, find out what their needs are and then lead them to believe in what you have to say. |
